The Most Tasteless Ad, Ever

That's heartfelt.

The above ad was created by the firm, “DDS Brazil” for the World Wildlife Fund without their authorization. Why didn’t they authorize it? Well, in case you couldn’t tell, it is a photo of 100 planes flying into lower Manhattan and the tagline says:

The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.

What the f- The only other time the WWF, 9/11, and the tsunami had ever been connected before was in a game of Madlibs 16 months ago.

What on earth is DDS Brazil trying to say here? Forget about a few commercial planes aggressively being flown into skyscrapers… instead, we should protect animals because our neglect of them somehow forced the crust of the earth to rip apart for 10 minutes, raising the ocean floor 20 meters, causing the entire planet to vibrate, and sending a tsunami that killed a quarter of a million people?

DDS Brazil, while the results of the tsunami horrifically did kill 100 times the amount of people as 9/11, comparing the effects of plate tectonics to people purposefully flying planes into buildings with the intent of killing as many people as possible – and then throwing in a photo of a panda bear to boot – is nonsensical at best.

Connecting the dots as you did would be like me creating an ad for BMW with photo of a car accident in front of the backdrop of Pol Pot’s killing fields in Cambodia with a tagline that says, “Car accidents every year kill the same amount of people worldwide as Pol Pot killed Cambodians. Cherish your life. Buy a BMW.”